Responsive Web Design is the technique of building webpages and websites to optimally respond and adapt to any screen size based on the typographic grid of an end user’s device, be it a smartphone, tablet, laptop, or desktop PC.
For most companies and brands, using Fixed Width Design for webpages can be a costly mistake that can not only detract from the quality of content and result in unexpected formatting errors, but can also cause a fully broken user experience. Furthermore, managing separate sites for mobile, tablet and PC is time-consuming, costly and often unravels over time.
The number of people accessing webpages and websites on iPhones, iPads, and Android devices continues to grow rapidly. As such, there is an explicit need for webpages to be designed and built to behave intuitively and adapt to the increasing number of viewing environments accordingly.
Your website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market and it will mean you’re maximizing the chances of your audience engaging – more calls, more emails and ultimately more business.
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